Contact us for expert consultation and customized digital marketing strategies!
Contact us for expert consultation and customized digital marketing strategies!
SEO Case Study
Skinnotion is a premier cosmetic clinic in the Macarthur region and Surrey Hills in Sydney CBD, Australia. It offers solutions for a natural look and anti-aging treatment. Its team comprises of highly specialized and experienced medical cosmetic doctors, nurses, and therapists. They provide their clients with safe, effective, individualized, non-invasive cosmetic and cosmetic surgical procedures for both men and women.
Skinnotion, the local cosmetic and skincare practice in Sydney CBD and surrounding suburbs, saw the need to rank its website on Google. Before that, it relied on a door-to-door marketing campaign and referral clients in surrounding areas. Their competitors were already in a good position through effective web presence, using PPC ads, and enjoying first-page search engine rankings. With their website already developed and launched, they saw the opportunity for business growth in SEO.
Client’s Industry |
Healthcare |
Type of Business |
Infertility Service Clinic |
Problem |
A well-designed Website |
Services |
Web Design, Web Development, WordPress, Copywriting |
We sat together, audited the site, and worked on a strategy to rank their website on the first page quickly. We worked on several details for On-Page SEO and Off-Page SEO, which included:
Website review and analysis, updating Meta title, description, and keywords, Google Analytics and Webmaster installation and report generation, heading tag and broken link optimization, search engine submission, Google local, and business listing.
Soon, the fruits of our labor began to show. We ranked the business on Google search results for various keywords on page one. Increased organic traffic and conversion rate. Also, we started getting direct traffic due to the local branding and call-to-action content that was published.
S.No. |
Keywords |
Baseline Ranking |
11-Aug-21 |
|---|---|---|---|
1 |
cosmetic doctor narellan |
NA |
7 |
2 |
cosmetic clinic campbelltown |
93 |
2 |
3 |
cosmetic surgery campbelltown |
39 |
2 |
4 |
cosmetic surgeon campbelltown |
67 |
3 |
5 |
cosmetic surgeon Camden |
NA |
1 |
6 |
cosmetic surgery doctor in camden |
29 |
6 |
7 |
Cosmetic Clinic Camden |
113 |
3 |
8 |
cosmetic surgery camden |
NA |
1 |
9 |
cosmetic doctor narellan |
NA |
7 |
10 |
cosmetic clinic campbelltown |
NA |
2 |
Whether you are an established business or just starting, having a website and being ranked on the first page of search results is a viable business growth technique. You will have a steady stream of clients coming to you through organic search, saving you costs on advertisement.
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