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Case Study

SEO Case Study

Skinnotion

Results within 6 Months

Client Profile

Skinnotion is a premier cosmetic clinic in the Macarthur region and Surrey Hills in Sydney CBD, Australia. It offers solutions for a natural look and anti-aging treatment. Its team comprises of highly specialized and experienced medical cosmetic doctors, nurses, and therapists. They provide their clients with safe, effective, individualized, non-invasive cosmetic and cosmetic surgical procedures for both men and women.

Opportunity Details

Skinnotion, the local cosmetic and skincare practice in Sydney CBD and surrounding suburbs, saw the need to rank its website on Google. Before that, it relied on a door-to-door marketing campaign and referral clients in surrounding areas. Their competitors were already in a good position through effective web presence, using PPC ads, and enjoying first-page search engine rankings. With their website already developed and launched, they saw the opportunity for business growth in SEO.

Project Details

Client’s Industry Healthcare
Type of Business Infertility Service Clinic
Problem A well-designed Website
Services Web Design, Web Development, WordPress, Copywriting

The Challenge

  • Increase their online presence, website traffic and online orders
  • Develop a people-centric website that reflects their personality and passion for sock design (“No Boring Socks!”)
  • Increase user engagements on the website.
  • Create quality and strong backlinks for higher ranking in Google.
  • Maintain the keyword position.
  • Google My Business account setup & promotion in local areas.

Moving The Needle

We sat together, audited the site, and worked on a strategy to rank their website on the first page quickly. We worked on several details for On-Page SEO and Off-Page SEO, which included:

Website review and analysis, updating Meta title, description, and keywords, Google Analytics and Webmaster installation and report generation, heading tag and broken link optimization, search engine submission, Google local, and business listing.

The Outcome

Soon, the fruits of our labor began to show. We ranked the business on Google search results for various keywords on page one. Increased organic traffic and conversion rate. Also, we started getting direct traffic due to the local branding and call-to-action content that was published.

Search Engine Optimization Results

Keywords Ranking - Ranking (www.google.com.au) AU

S.No.
Keywords
Baseline Ranking
11-Aug-21
1
cosmetic doctor narellan
NA
7
2
cosmetic clinic campbelltown
93
2
3
cosmetic surgery campbelltown
39
2
4
cosmetic surgeon campbelltown
67
3
5
cosmetic surgeon Camden
NA
1
6
cosmetic surgery doctor in camden
29
6
7
Cosmetic Clinic Camden
113
3
8
cosmetic surgery camden
NA
1
9
cosmetic doctor narellan
NA
7
10
cosmetic clinic campbelltown
NA
2

Google Organic

Visits increased
365%
Orders increased
19%
Revenue increased
15%

Google My Business

Orders increased
12%
Total Calls Generated
69%
Revenue increased
15%

What we have done for Client

On Page Optimization

  • Time Frame
  • Website Review & Analysis
  • Meta Title update
  • Meta Description Update
  • Meta Keyword Update
  • Google Analytics Installation
  • Google Analytics Report
  • Content Analysis
  • Robot.txt Creation & Analysis
  • XML Sitemap optimization
  • Google Webmaster Installation
  • Google Webmaster Report
  • Canonical Issue Optimization
  • Heading Tag Optimization
  • Broken Link Optimization
  • Google Analytics Report
  • Code To Text Ration optimization
  • Alt Tags Optimization

Off Page optimization

  • Search Engine Submission
  • Google Local Listing
  • Social Bookmarking
  • Local Classified Submission
  • Blog Creation
  • Blog Posting
  • Blog Promotion
  • Article Posting
  • Article Promotion
  • Press Release Posting
  • Press Release Promotion
  • Video Submission
  • Business Listing
  • Forum Posting & Discussion
  • RSS Feed Submission
  • PDF Creation & Submission
  • PPT Creation & Submission
  • Social Media Promotion
  • Micro Blogging
  • Info Graphics Creation
  • Google Doc Posting
  • Google Doc Promotion
  • Image Promotion & Submission
  • Initial Ranking Report
  • Activity Report
  • Email/Chat Support

Conclusion

Whether you are an established business or just starting, having a website and being ranked on the first page of search results is a viable business growth technique. You will have a steady stream of clients coming to you through organic search, saving you costs on advertisement.

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