From Shadows To Light

BlackCat Detective - Google PPC

Client Profile

BlackCat Detective is a private detective agency in Bangalore, India. It’s a personal detective agency to hire, offering various investigational services. It provides corporate, financial, and personal detective investigation services, ensuring full client security and privacy.

Opportunity Details

Private investigation services are not common and are also not cheap. They have a very specific target market that can employ and afford them. Most of the time, this target market is also searching for such services. To market such a business to potential clients, there is no better way than Google search network ads or PPC. The customer wanted a PPC ads service provider who could increase their chance of reaching their potential clients.

Project Details

Client’s Industry	Investigation Services
Type of Business	Private Detective Agency
Problem	Leads Generation Through Google Searches
Services	Google PPC

The Challenge

The customer wanted PPC ads to be run with low CPC. They also wanted their ads to consider selections of Google ad keywords that increase their chances of reaching the right audience.

The principal task in front of us was to:

To research on ad keywords and SERP results
Research and come up with various ad headings
Research and come up with various ad descriptions
Writing features and benefits of the services in a way that conveys the message
Develop and run ad campaigns on Google

Moving The Needle

We ran comparative research on search phrases that their ideal clients mostly use to find similar services. We crafted various ads with different headings and descriptions and directed them toward specific landing pages. We created different ads based on various search terms. We also ran ad campaigns according to different search timings and demographics.

The Outcome

We generated 159 leads overall in a month with an ad budget of ₹31,000. The ads achieved an average CTR of 9% and an average CPC of ₹21.9. The 10% leadof leads generated ended up becoming clients for BlackCat. The client was ecstatic with the results, given thatthey were struggling before with lead generation through PPC.

The Results

Soon, the fruits of our labour began to show. We increased Google Organic traffic, orders, revenue & conversion rate. Also we started getting direct traffic, due to the local branding & call to action content published.

Ads Summary

Campaign Performance
April 1, 2024 - April 30, 2024
Campaign	Campaign type	Clicks	Impr.	CTR	Avg. CPC	Cost	Impr. (Top) %
Detective Agency	Search	1203	34,853	3.45%	21.94	26398.9	68.17%
Evening Campaign	Search	95	1051	9.04%	58.8	5586.03	82.51%

Lead Summary

Generated Leads
April 1, 2024 - April 30, 2024
Lead Type	Number of Leads
Call Leads	52
Whatsapp Leads	77
Chat Leads	0
Email Leads	30

Conclusion

No matter how unconventional your business is, a targeted Google PPC campaign can generate results. The reason behind PPC’s success is pull marketing techniques. The potential clients are already searching for services like yours through search engines. You only need to show them your service on the top when the search command is entered. A good target PPC campaign can increase the chances of getting the right leads and later converting them into paying clients.

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